Ocean Mist

Issues and trends shaping our environment, health and economy

9 Oct 2020

The Earthshot prize

Posted by Michael Keating

Fifty ways to save the planet. If you have one, you could win more than $1 million. It’s called the Earthshot Prize, announced this week by Prince William and David Attenborough, one of the world’s greatest environmental broadcasters. The first five prizes will focus on protecting and restoring nature, clean air, reviving oceans, building a waste-free world and fixing the climate. The goal is to draw ideas from people around the world over the next decade. Earthshot was inspired by U.S. president John F. Kennedy’s 1961 plan to put a human on the moon before the end of the decade, called a moonshot. It led to a host of inventions. Prince William said an Earthshot prize could go to a new technology, a new way of doing things or a new policy. There are 50 prizes of 1 million pounds to be awarded over the next decade, funded by a group of individuals, businesses and organizations. Prince William’s project echoes the work of his father, Prince Charles, a long-time environmentalist, and grandfather, the Duke of Edinburgh, who once president of the World Wildlife Fund.

Earthrise. Credit: NASA

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